The Breakdown

Ultimate Sports Day is an annual competition run by Weetabix encouraging children to create and then compete in their dream sports day. A brand-new brand was created to convey the energy and excitement of the event to both teachers and pupils.

Our primary goal for this project was to create a fun, bold, playful, mobile first interface that would appeal to kids and be simple and delightful to use. We had to make sure the approach, although very different from the usual Weetabix design, was consistent with the brand. Our solution was fluid and responsive on any platform from desktop to tablet and mobile.